Writing for Business

Oct 28 2008   4:30PM GMT

Writing for business – flair / flare

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

jobs.jpg Which is correct?

With his usual ________ for publicity, Steve Jobs upstaged the world’s largest electronics trade fair with new products aimed squarely at the consumer market.
a. flare
b. flair

Answer: b

Flair means “a natural talent or distinctive style.” Flare means “a blaze of light” or “to spread outward.”

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