Writing for Business

Jan 23 2017   6:54PM GMT

Writing for Business – assure / ensure / insure

Margaret Rouse Margaret Rouse Profile: Margaret Rouse


moneyUnder the ACA, there are tax credits for individuals, families, and small businesses in order to _____ that insurance is affordable for everyone.
A. assure
B. ensure
C. insure

Which is correct?


Answer: B

Explanation: All of these words have to do with “making an outcome sure,” which is why they’re so often mixed up. However, they aren’t interchangeable.

  • “To assure” means to promise or say with confidence. For example, “I assure you that he’s good at his job.”
  • “To ensure” means to make certain. For example, “Ensure you’re free when I visit next weekend.”
  • “To insure” means to protect against risk by regularly paying an insurance company. For example, “I insure my car because the law requires it.”


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