Profile: Margaret Rouse
Which is correct?
Explanation: All of these words have to do with “making an outcome sure,” which is why they’re so often mixed up. However, they aren’t interchangeable.
- “To assure” means to promise or say with confidence. For example, “I assure you that he’s good at his job.”
- “To ensure” means to make certain. For example, “Ensure you’re free when I visit next weekend.”
- “To insure” means to protect against risk by regularly paying an insurance company. For example, “I insure my car because the law requires it.”