Writing for Business

May 8 2018   8:18PM GMT

Referring to a brand or an entity as “they”

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert

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To keep up with _______ changing audience, Southwest Airlines rebranded in 2014.

a. its
b. it’s
c. their


Answer: A

A brand or an entity is “it.” Even though “they” seems to make more sense, you don’t identify a brand or an entity as “he” or “she.”

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