Writing for Business

Nov 18 2009   4:08PM GMT

“Preventive” or “preventative?”

Ivy Wigmore Ivy Wigmore Profile: Ivy Wigmore

Which is correct?
The Red Flags Rule legislation was created as a __________ measure against identity theft.
a. preventative
b. preventive

Answer: Either one.

Although “preventive” is more popular than “preventative,” both words are acceptable.

On World Wide Words, Michael Quinion explains the history of “preventative” and “preventive.”

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