It’s or its?

Ivy Wigmore Profile: Ivy Wigmore

Which is correct? Because of ___ performance benefits, D2D2T is becoming more widely used. a. it’s b. its

Answer: b

Explanation: It’s can only mean it is or it has. If the intention is to express possessive case, its doesn’t take an apostrophe.

This is a very basic grammatical rule but it’s (it is!) one of the most commonly broken ones as well and probably responsible for more bald English teachers than any other.

Here’s more info. Here’s a 12-step program for overcoming apostrophe abuse.

And here’s a blog devoted to mocking people who sprinkle apostrophes liberally and indiscriminately through their written communications.

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