May, 2009

May 26, 2009  2:28 PM

Dell / Della – How not to sell tech to (discerning) women

rfroley Profile: rfroley
Customer service, Dell, Della, Marketing, tech, Women

Following a long UK bank holiday weekend - spent largely in choosing myself a new smartphone - I was amused to see coverage of Dell's launch of its Della microsite, aimed just at women, among my blog feeds.

I'm a little late to the...

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