Windows Enterprise Desktop

Aug 10 2012   4:23PM GMT

Substitution string: “Windows 8” for “Metro”

Ed Tittel Ed Tittel Profile: Ed Tittel

The ongoing Metro flap continues. Yesterday, Mary Jo Foley posted a story entitled “Microsoft: Don’t call it Metro. Call it ‘Windows 8.’” She suggests that the whole dust-up is intended to resolve a naming dispute with a German retailer (and Microsoft partner) named Metro AG. So, from now on anyplace you’ve seen Metro, you’ll now see Windows 8 popping up. Thus anything once called “Metro-Style application” (which sometimes appears without the hyphen) is to be called “Windows 8 application.” Likewise for “Metro Design;” it’s now “Windows 8 design.” She also points to a new promo page from Lenovo for its Windows 8 Thinkpad Tablet 2 that makes use of the new terminology in a bullet that refers to “Desktop and Windows 8 Apps.”

There’s still some apparent confusion within the MS ranks, though: earlier this week the Windows 8 app developer blog featured an entry entitled “Building your own Windows Runtime components to deliver great Metro style apps.” It will probably take a while for this new official word to percolate all the way through the organization and for the necessary string substitutions to take effect globally. Foley also speculates that the same rules will affect Windows Phone as well, itself due for a version 8 of its own software.

Others have speculated that terms such as “Modern UI Style” might possibly replace Metro (Tom Warren, The Verge). Apparently, MS used Modern in connection with the new interface as far back as January 2011, as documented in this article from Paul Thurrot. Who knows? In this rough-and-tumble world of Windows, anything is possible! That said, you can be sure MS won’t call it “Old-fashioned,” “Frustration,” or “No More Start Menu!”

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