When IT Meets Politics:

Pay-per.click


March 15, 2013  10:02 AM

Is the Internet Advertising market about to go from boom to bust – or is it merely maturing?

Philip Virgo Profile: Philip Virgo
Ebay, Google, Net Neutrality, Pay-per.click, VoIP

e-Bay says that its ads on Google generate 25 cents for every dollar spent so it is cutting back to selected markets. The same Register article quotes Google as saying that its data shows that, even...

July 19, 2008  8:45 AM

Reality hits the on-line world: or is it just maturity?

Philip Virgo Profile: Philip Virgo
arson, Fraud, Google, Pay-per.click, Phorm, profitability, Recession

Despite the "Walmart effect" of consumers going on-line for bargains as the recession deepens, Google saw a fall in the number of US users "clicking through" to advertisments in Quarter 2, compared to Quarter 1. This was said to be an effect of economic gloom but I suspect it...


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