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Apr 23 2007   4:17PM GMT

GrandCentral: One phone number, for life

GuyPardon Guy Pardon Profile: GuyPardon

GrandCentral may just be the next new way you use your phone. All of your phones — home landline, personal cellphone, office phone — are merged into one number you keep forever, tied to you instead of a phone or location.

This idea builds upon the number transferability legally mandated in the wireless markets, but Grandcentral takes the concept several steps further. After favorable reviews from CNET and the New York Times’ David Pogue, interest in the new service has skyrocketed. While there are many nifty features, perhaps the most elemental feature is the best: make sure you receive the calls you want and miss the calls you don’t. Simple, brilliant and, for the moment, free. You can keep up with the latest features and news on the GrandCentral blog.

Watch this video from DEMO to see a demonstration of how it works:

You can also listen to David Pogue’s podcast describing GrandCentral:

[Download the MP3] Finally, enjoy watching Pogue’s video about GrandCentral on NYTimes.com.

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