Window on WANs

Jun 20 2012   3:19PM GMT

Riverbed pairs application delivery with Web content optimization

Gina Narcisi Gina Narcisi Profile: Gina Narcisi

If the influx of mobile devices has proven anything, it’s that application delivery and Web content optimization go hand-in-hand. Tablets and smartphones are on the rise, and users need mobility. Traditional application delivery vendors are bracing for the future by aligning their products with the changing needs of the enterprise — faster, and more flexible Web experiences.

Riverbed has announced updates to its Stingray application delivery controller (ADC) product line adding its newly-acquired Aptimizer Web content optimization product to the ADC — Stingray version 9.0.

The announcement comes in at the heels of F5’s latest updates to its BIG-IP Application Delivery Controller (ADC) product line — which was enhanced to support Google’s SPDY protocol and designed with remote and mobile users in mind.

High latency for Web-based applications and slow-to-load websites are the enemy to any business, and the release of Stingray 9.0 sought to extend IT performance in the user direction, noted Naveen Prabhu, senior product manager for Riverbed.

“After just seven seconds, users will leave the Web site if it hasn’t loaded, and these users leaving are affecting your bottom line,” he said.

Cutting down the number of round trips to the server in order for Web pages to load is key for Web content optimization — and in gaining more page views. Stingray 9.0 enhanced with Aptimizer can optimize Web content up to four times faster, while eating up 40-60% less bandwidth,  Prabhu claimed, noting that one unnamed corporate website gained 10 more page views per day after deploying Stingray 9.0.

Depending on the enterprises’ environment, the latest version of Stingray — a software-based ADC — can be deployed standard server hardware on Cloud Steelhead to optimize any Web or cloud-based applications for the customer or cloud provider.

ADC vendors are starting to notice that while the legacy ADC model is important for bandwidth optimization, the user’s web experience must come first.

“Users don’t want to be sitting in Starbucks waiting for Web pages to load,” Prabhu said.

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