Voices of CRM

Sep 9 2008   2:58PM GMT

Tanner and Culbert on CRM training and education

Barney Beal Barney Beal Profile: Barney Beal

Where can sales, marketing and service professionals get training to advance their careers? What schools have CRM programs at the undergraduate or graduate level? What degree will best serve a CRM practitioner in their day-to-day job?

Looking for answers to questions like these and information about CRM career trends, SearchCRM.com turned to Jeff Tanner and Bruce Culbert. Jeff is the Associate Dean of Research at Baylor University and also runs a CRM consulting practice. Bruce is the CEO of myCRM Career, a site dedicated to helping CRM professionals connect and advance their careers. He’s also the CEO of iSymmetry, a recruiting, staffing, consulting and outsourcing firm. The two joined us to speak about their experience in the industry and share insight into trends in CRM staffing and careers.

In this 12-minute podcast, listeners will learn:

  • Should a practicing CRM professional go back to school for an MBA — or is another degree more suitable? (0:56)
  • As a prospective student, what should I look for in a CRM course or program? (2:13)
  • How many “CRM-specific” programs are out there and at which universities? Should CRM professionals consider those programs as opposed to training in specific areas like sales, service, marketing or a specific CRM system? (3:58)
  • Where can you find information about CRM training and education? (8:53)

This podcast is the second in a four-part series on CRM career trends. Look for the other podcasts on this page:

CRM technology in today’s CRM careers

CRM certification issues and CRM consulting outlook (coming Sept. 16)

How are CRM strategy trends influencing today’s CRM careers? (coming Sept. 23)

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  • Intelestream
    More than often training is undervalued as a means to improve business efficiency. At Intelestream, a CRM consultant firm, training is taken seriously. If an organization is implementing a new CRM system and requires staff training, we tailor to the company's needs and the user's business case. A CRM implementation should not be considered complete until the end users are confident navigating the system. To learn more about user adoption tips, you can read the following whitepaper at http://www.intelestream.net/en/whitepapers/crm-adoption.html
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