Voices of CRM

Jun 23 2009   1:43PM GMT

Steve Cakebread on SaaS, sales performance management

Barney Beal Barney Beal Profile: Barney Beal

Steave Cakebread, Xactly CFOSteve Cakebread has seen a thing or two when it comes to the CRM market. He was chief financial officer at Autodesk before moving on to the same position at Salesforce.com, leading it through its initial public offering and eventually serving as president and chief strategy officer.

He is now chief financial officer at Xactly Corp.

He talked with SearchCRM.com about his career, the trajectory of Software as a Service (SaaS) and the emerging market for sales performance management software.

In this 13-minute podcast, appropriate for both IT and business professionals (particularly those in finance), Cakebread discusses:

  • CRM’s biggest surprise
  • The attraction of SaaS for CFOs
  • The drivers for sales performance management software
  • How sales performance management software is being purchased and who’s paying
  • Why customers aren’t necessarily getting those kinds of features from their core CRM or SFA vendors.

 Comment on this Post

There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when other members comment.

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to:

Share this item with your network: