Voices of CRM

Dec 6 2007   11:03AM GMT


Barney Beal Barney Beal Profile: Barney Beal

After SAP introduced its revamped CRM system, SAP CRM 2007 at its annual Influencer Event in Boston, executives say SAP is now “a CRM company.” Michael de la Cruz, senior vice president for SAP CRM solutions, and Bob Stutz, president and general manager CRM global strategy product development discuss the new interface, usability and SAP’s development plans.

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