Voices of CRM

Mar 24 2010   2:01PM GMT

Dispatch from CRM Acceleration

Meghan Kelly Profile: Meghanbkelly

Yesterday, Barney and I attended CRM Acceleration: Accelerate Sales with Social Media and CRM, a joint series of talks sponsored by BrainSell and SugarCRM at the Boston-Woburn Hilton in Woburn, Mass.

Of course, being a talk about social media and social CRM, it wouldn’t be complete without some live Tweeting. The hashtag for the speaker series is #crmaccbos and I’ve linked, below, each speaker’s own individual Twitter account. You can also find BrainSell’s Twitter account at @brainsell

The keynote speaker was Dharmesh Shah, founder of HubSpot. He was there to discuss his book, “Inbound Marketing: Get Found Using Google, Social Media and Blogs” as well as his thoughts and ideas about social media and inbound marketing. Specifically, he discussed how to reach customers who are more and more sophisticated about blocking out traditional advertising, or “outbound” marketing.

“We’ve become increasingly efficient at blocking out marketing messages,” he said. While marketing used to be about pushing a message out, it’s now about pulling customers in.

He recommended using an SEO strategy, with a slide titled “As ye SEO, so shall ye reap,” as well as blogging, even if your subject matter isn’t as exciting as, say, fancy cars or celebrity gossip. Because blogs tend to have more new and fresh content than regular Web sites, they can get higher ratings in Google, he said.

Shah emphasized how important social media is when trying to reach your customers, and how easy it is to spread your content far and wide, without really too much effort on your part.

Besides Shah, the other speakers were Mitch Lieberman, vice president of strategic solutions at SugarCRM, who discussed social business through social CRM; Umberto Milletti, CEO and founder of InsideView, who spoke about social CRM from the sales department viewpoint; Martin Schneider, director of marketing at SugarCRM, who gave a demonstration of SugarCRM; and Chip Meyers, who, along with Milletti and Schneider, talked about how SugarCRM has been a success at his company, Insource.

If you were there, let me know what you thought. How are you using social media and social CRM to reach your customers?

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