Voices of CRM

Mar 8 2010   3:56PM GMT

Altimeter’s social CRM research — open and free

Barney Beal Barney Beal Profile: Barney Beal

Ray Wang and Jeremiah Owyang at the Altimeter Group have recently published a report entitled ” Social CRM: The New Rules of Relationship Management.”

Their new approach to research is “open research,” meaning they’ve published it under the creative commons license and are asking the market to share it and help it grow. This is, in fact, the second piece of research they’ve released this way. The first was their SaaS Customers’ Bill of Rights.

In that spirit, we’re posting the slide share of that research here. Feel free to comment here or at the Altimeter site.

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