Voices of CRM:

June, 2012

June 29, 2012  1:37 PM

The ultimate customer experience: Owning your own island

Albert McKeon Albert McKeon Profile: Albert McKeon

Buying a Hawaiian island creates headlines. And it certainly will bury the headlines your company wants to generate with a new product line. On Monday, as Oracle Corp. announced it will bundle its CRM, marketing and other software products into a...

June 22, 2012  3:44 PM

CA turns online customer community wasteland into active collaboration

Albert McKeon Albert McKeon Profile: Albert McKeon

BOSTON – CA Technologies had an urgent need to make its online community actually feel like a community.

Eight years ago, the Islandia, N.Y., IT management and software company, was wrestling with eight different community sites -- a Web dissonance...

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