Voices of CRM:

December, 2011

December 29, 2011  6:09 PM

Integration, social engagement top CRM wish lists

Barney Beal Barney Beal Profile: Barney Beal

By Rose Cafasso, Associate Site and News Editor CRM practitioners are serious people with stressful jobs. So, to depart from the everyday challenges as a way to wrap up 2011, SearchCRM posed a light-hearted question to several marketing, IT and social media folks.  We discovered our share of...

December 6, 2011  2:20 PM

Gilbane Conference Roundup: Winning and losing content marketing strategies

Rosemary Cafasso Profile: Rosecafasso

Marketing experts offered plenty of advice last week at the Gilbane Conference in Boston to companies searching for ways to use content with social and mobile platforms as a way to grab customers' attention. In short, they said companies should stay focused on the basics of content marketing, not...

December 2, 2011  3:03 PM

How much Web content should be delivered to mobile devices? Experts can’t agree

Rosemary Cafasso Profile: Rosecafasso

If content marketing experts at the Gilbane Conference in Boston this week couldn't agree on the best approach to delivering web content to mobile devices, what's a company still feeling its way through the mobile revolution to do? It seems there is no simple answer. At a conference panel...

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