Voices of CRM:

October, 2011

October 24, 2011  7:14 PM

CRM Idol — Your turn

Barney Beal Barney Beal Profile: Barney Beal

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October 20, 2011  7:39 PM

Are social media measurement standards possible?

Rosemary Cafasso Profile: Rosecafasso

Next week, a group of marketers will take a stab at setting up standards for social media measurement. The meeting, called the Social Media Measurement Standards Conclave, will take place in Durham, N.H. and include representatives from Procter & Gamble, SAS, Thomson Reuters, the Web...

October 5, 2011  7:15 PM

Customer engagement tips from Twitter, Macy’s, Mastercard

Rosemary Cafasso Profile: Rosecafasso

  I happened upon a 2009 podcast my editor...

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