Virtualization Pro

Oct 3 2008   4:40PM GMT

Booth attractions at VMworld…and one that “backfired”

Eric Siebert Eric Siebert Profile: Eric Siebert

There were many vendors at the VMworld Solutions Exchange trying to sell their products and services to attendees. Some of the vendors took some unusual approaches to try and attract people to their booths; Veeam had a magic show with a magician doing card tricks, Quest software used some hugely muscled bodybuilders in tank tops and shorts to go along with their “Does your VDI need a boost” theme, Wyse had a little tiny car to complement their thin computing, Datacor had a “pimp my storage” theme going and Acronis had a lifeboat theme going. Many other vendor booths were manned by pretty girls (booth babes) in an effort to attract the predominately male crowd to them (the NEC booth stuck out in my mind).

Falconstor’s attempt at attracting interest backfires…literally 

And then you had Falconstor who gave away orange t-shirts to everyone who signed up for a drawing to win a Segway on the last day of the show. When it came time for the drawing the company representatives kept stressing that you had to be wearing your orange t-shirt that they gave away in order to be eligible to win the Segway. They had a large crowd of people in orange t-shirts in front of their booth all hoping to be the lucky winner. Well when they drew the name of the winner low and behold he wasn’t wearing his orange t-shirt. Now you would think that after they kept telling everyone they must be wearing their t-shirt to win that they would simply draw another name. The crowd immediately reacted to this by booing and demanding they draw another name as the winner tried to quickly put his orange shirt on. Instead they made a rather unpopular decision to give the person the Segway anyway. The crowd reacted to this by stripping off their orange t-shirts and throwing them at the Falconstor booth. The air was filled with flying orange t-shirts as they started piling up on the vendor booth as show in this video. Unfortunately for Falconstor their good intentions to reward someone with a Segway had the reverse effect of angering dozens of potential customers.

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