Millions of readers may agree that Good To Great (by Jim Collins) is a worthy read, however do they agree with the title and contents of the opening page of Chapter 1? Is good really the enemy of great? What about the reverse of the question stated on page 1 (“what about the vast majority of companies that wake up partway through life and realize that they’re good, but not great?”) that was raised by a reader of another work by Jim Collins, Built to Last? It may be possible to be great but not good, however ideally as countries, governments, organizations and people evolve towards higher forms of greatness and excellence they will do so while building upon the foundation for such, goodness (i.e. essential tenets, principles, ethics, and values of and for it that must become more common knowledge, innate and preserved for true greatness to be achieved).
Will wealth and well-being increasingly exist in our world without the co-existence of the reverse (e.g., poverty and homelessness)? Will peace increasingly exist without the co-existence of its reverse (e.g., war)? Will social responsibility increasingly be inherent to truly great leaders and organizations? Ideally software, technology, information and people increasingly exemplify goodness as a foundation for progressive excellence and making the world continually a better place for all in the present and future.
On this day let us remember.