VIIP, beam it into your step

Dec 3 2008   3:33PM GMT

Celebration, December 5 (you can make a positive difference)

Ron Richard Profile: Ron Richard

On December 5, Aeroplan will celebrate! This post takes no credit and simply shares awareness. 

You can help make a positive difference. Thank you for doing so! 

From: Szigeti, Meighan []
Sent: Wednesday, December 03, 2008 2:50 PM
Subject: Aeroplan Green It Up

Hi Ron,

My name is Meighan, a consultant from iStudio Canada ( contacting you on behalf of Aeroplan (  I’m contacting you about your blog, VIIP beam it up, so I hope contacting you through is alright. You  posted almost a year ago on Aeroplan’s Green It Up program, with some positive and thoughtful comments on how these initiatives can impact both the IT industry, and the future of the environment. On Friday, December 5, Aeroplan will celebrate the one-year anniversary of Green it Up, a program that enables members to use Aeroplan Miles to buy carbon offsets and offset the emissions generated by their reward travel and everyday activities. To increase the environmental benefit, Aeroplan matches member contributions by an additional 20%.  This Friday, however, to encourage members to take action to reduce the collective impact on the environment, Aeroplan, along with its Green Coalition of Partners: American Express, CIBC, and Avis will each match all miles redeemed for carbon offsets up to 50%

Aeroplan does not generate any revenue from the Carbon Offset Program or Green It Up and to help understand the effect, if 2,000 Aeroplan Members each redeem 7,500 miles to purchase carbon offsets, the combined impact would be equivalent to:

          Taking 3,500 cars off the road for one year

          Burning 8.25 million fewer litres of gasoline

          Countering the emissions created by 1,700 homes

In terms of digital assets, you can share with your readers, friends and online community members the following links: 

1.       The main Aeroplan Green It Up program page (which you might already know about)

2.      Information on the Carbon Reduction Fund and projects.

We want Aeroplan members and the public to know that they can offset their carbon impact when using air travel in a meaningful way.  Drop a line if you need more information or if this is a topic you are interested.

Best, Meighan Szigeti

Meighan Szigeti
Associate Consultant, iStudio
Direct: 416-645-3653
Main: 416-598-8061 ext. 327
Fax: 416-598-8096

P Please print this e-mail only if necessary 

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