The word “pervasive” can be found within the level 5 (Optimised) wording of the maturity models for P06 (Communicate Management Aims and Direction) and ME4 (Provide IT Governance). Considering what may be a far reaching edit to the “Value delivery” IT governance focus area of CobiT 4.1, “and pervasive” may be implied however could be explicitly stated after the word “intrinsic”. If you have run into resistance suggesting CobiT to an organization feel free to share a related comment or post. Please do so in a positive way and feel free to add whether you believe CobiT 4.1 is applicable to all organizations who utilize IT.
Value delivery is about executing the value proposition throughout the delivery cycle, ensuring that IT delivers the promised benefits against the strategy, concentrating on optimising costs and proving the intrinsic value of IT.