Unified Communications Nation

Jul 22 2014   10:37AM GMT

Video content management wrangles streaming video in the workplace

Katherine Finnell Katherine Finnell Profile: Katherine Finnell

Magic Quadrant
Unified Communications

Employees are streaming more video at work and it’s not just cat videos on YouTube. Enterprise video content management is the latest service to emerge in the UC market as interest in enterprise video streaming grows. What exactly is video content management? Any software, appliances or software as a service (SaaS) offering that manages or facilitates the delivery of on-demand video (one-to-any device) across the Web, according to Gartner’s Magic Quadrant.

Compared to 2012, the number of hours workers have spent streaming video at the office has risen from 7.2 to 10.8 hours per user, per month. Gartner projects that by 2016, enterprises will stream more than 16 hours of video per user, per month. Video streaming is catching on as enterprises use the technology to improve collaboration, customer service, employee training and advertisements. To prevent the increased video streaming from congesting the network, enterprises are turning to video providers for management services.

While the enterprise video content management market has grown significantly, Gartner said it is too early to forecast the market’s future or estimate market size. However, Gartner found that most enterprises are looking at SaaS or hybrid video content management services. Gartner predicts that SaaS for streaming video will continue to grow in the market, especially for organizations that want to use video to target customers or avoid unpredictable storage infrastructure costs.

In its Magic Quadrant, Gartner named two market leaders: Qumu and Kaltura.

Source: Gartner

Source: Gartner

California-based Qumu offers a secure video content management system that not only lets IT pros manage and distribute content to any platform/device, but also allows them to capture video from any source and automate streaming and downloading. Qumu was founded in 2000 and acquired by legacy video vendor Rimage in 2011. The company identifies enterprise video content management as its best potential for revenue growth.

According to Gartner, Qumu’s strengths include:

— a strong hybrid storage model that allows third parties to be storage partners;

— its partnership with audio search specialist Nexidia;

— and a modularized workflow that makes room for external processes.

However, Gartner says Qumu’s pricing model is challenging and difficult to interpret.

Kaltura, based in New York, was founded in 2006 and claims to be the only open source online video platform. It offers a modular platform where IT pros can customize and develop aspects of the service, like the management, publishing, distribution and analysis. Kaltura also offers a social video portal for employees and a video extension for Sharepoint.

Gartner noted that in addition to the company’s strong customization, other strengths include:

–a hybrid storage model that allows for third party partners;
–a highly flexible workflow engine; and
–flexible analytics that can serve just about any use case.

Gartner cautioned that transcription for search and other functions provided by Kaltura are licensed from other vendors and the administration and management interface requires more streamlining to make it easier use.

Other providers ranked on the Magic Quadrant include Panopto as the sole visionary; Polycom, Cisco, Kontiki, Ignite, KZO Innovations and Brightcove as challengers; and Sonic Foundry, VBrick Systems and Media Platform as niche players.

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