Unified Communications Nation

Mar 18 2013   8:17AM GMT

Thrupoint kicks off WebRTC buzz at Enterprise Connect

Gina Narcisi Gina Narcisi Profile: Gina Narcisi

Heading into Enterprise Connect 2013, there has been significant buzz around Web Real-Time Communications (WebRTC). While the open source project — which is said to provide the framework for high quality audio and video communications through a browser — is still in its infancy, many vendors will be showcasing their WebRTC innovations this year.

While the ability to communicate and collaborate right through your Web browser sounds as ideal as it is simple, making it happen could be another story. Thrupoint, a UC and applications implementer, has announced technology this morning that can help integrate Web-based voice and video with existing enterprise technology — “because some degree of translation will be necessary,” said Sajeel Hussain, vice president of product marketing for Thrupoint.

While businesses don’t have time to spend worrying how voice or video works with vendor’s solutions on the back end, they also won’t be throwing away their existing technology just to gain a more seamless communications experience.

“No [users] are going to throw away their existing technology — so customers need a bridge between the WebRTC world and the SIP side, [which is] what enterprises use today,” he said.

Thrupoint Fusion Client — a software development kit — gives Web developers the mobile and desktop platform APIs that allow them to blend existing voice, video, presence and messaging capabilities with business applications. The new technology will allow users to securely launch a quick video chat or communicate via instant message with another SIP-enabled endpoint simply by opening up their Web browser from any location — all without downloading any other client or plugin.

The goal of WebRTC and Thrupoint’s technology is to connect those who may not have been able to easily communicate before with rich collaboration functionality.

“This technology is great for enterprises that are looking to become more relevant with their clients — like physicians to their patients, or customers looking for technical support,” Hussain said. “B2B communication is becoming huge, and businesses don’t want their clients or customers to have to go and launch a Webex session just to do this.”

But Thrupoint isn’t trying to compete with the Ciscos and the Avayas of the collaboration and UC world.  “These [vendors] already offer rich collaboration tools customers use today,” Hussain said. “We are providing value on top of those solutions to really help extend those capabilities across all types of applications.”

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