Unified Communications Nation

Mar 25 2013   10:19AM GMT

Enterprises need to rethink mobility strategy to support anytime, anywhere communications

Gina Narcisi Gina Narcisi Profile: Gina Narcisi


Vendors made significant announcements last week at Enterprise Connect around new features and delivery options for their unified communications and collaboration offerings. As enterprises continue to realize the value in having the ability to remain in touch with their employees anytime, regardless of their physical location, it will be hard to find a vendor without a mobile version of their UC or collaboration products.

But designing UC applications for mobile devices isn’t easy, and the enterprise world has vastly different security and privacy concerns than consumers.

“The enterprise customer is the red-headed stepchild in mobility. The consumer experience is inescapable, and it’s one of the more embarrassing things we see in enterprise mobility,” said Michael Finneran, principal of dBrn Associates Inc. during a mobility and BYOD session at Enterprise Connect.

Embarrassing because employees are leaving their homes, going into their offices and taking a “step back in time,” said Rowan Trollope, senior vice president and general manager for Cisco’s collaboration technology group during a UC summit at Enterprise Connect. Despite the fact that BYOD is not a new phenomenon by any stretch of the imagination, and employees are expecting their business apps — like UC and collaboration tools — to follow them wherever they go on their selected mobile devices, many businesses still aren’t sure how to address mobility.

But mobility should be viewed not as an addition to UC, but an alternative, Finneran said, noting that there are more mobile endpoints than the population of the United States. “Rather than going to tools like Lync and Webex Social, these capabilities should be included on the mobile device in a much more convenient fashion.”

Whether businesses decide to start first with mobility or add it later as a UC feature, having a mobility policy is a critical part of any business plan and a best practice for mobility. And just like with anything new and foreign to the enterprise, Finneran suggested have a mobility champion within the company to lead the team.

The mobility team should also not consist soley of IT. “The team can include human resources, legal, security, and reps from the major business units, so all the issues get on the table,” he said. Many business unit managers understand mobility, and won’t have to be talked into joining the discussion.

“IT shouldn’t be the place where employees hear ‘no’ — it should be the place they hear ‘how can we help you do this better?’” Finneran said. “That’s what we preach for mobility.”

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