Unified Communications Nation

Aug 7 2009   7:41PM GMT

Enterprise video: someone bought $1 million in Flip cameras from Cisco

Shamus McGillicuddy Shamus McGillicuddy Profile: Shamus McGillicuddy

During this week’s Cisco Systems quarterly earnings call, CEO John Chambers revealed that his company recently shipped its first $1-million order of Flip video camerasto an enterprise customer. (The cameras sell for about $250 in retail). Cisco got into the handheld HD video camera business when it bought Flip manufacturer Pure Digital for $590 million in March.

Initially it appeared that Cisco targeted Pure Digital as part of a strategy to build out its consumer technology business. That remains part of the plan; however, Cisco soon started positioning the Flip as an enterprise product as well. At June’s Cisco Partner Summit in Boston, Cisco gave out 1,500 Flip cameras to partnersat the conference and Cisco executives emphasized the importance of video to the future of collaboration.

So who is this enterprise customer? And what plans does it have for more than 4,000 Flip cameras?

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