Unified Communications Nation

Feb 3 2014   4:14PM GMT

Business pros want to text, too

Gina Narcisi Gina Narcisi Profile: Gina Narcisi

Short message service (SMS) text messages have been unofficially part of the collaboration strategy for many enterprises for years. Now, new messaging services are popping up, aimed at taking advantage of this market need and filling in the security gaps left by text messaging from personal devices.

HeyWire Business, a Cambridge, Mass.-based mobile tech startup that broke out of stealth mode last year, introduced a cloud-based business messaging platform which allows users to send and receive SMS messages via their office phone number.

Once the HeyWire Business Messenger app is downloaded by the user, the cloud-based service allows users to plug their landline office phone numbers into the HeyWire Business Cloud. Text messages sent to landline numbers are routed to HeyWire’s network. Users  can then read the messages on any Android or iOS mobile device in the U.S. Messages can be sent back and forth right from HeyWire’s app, which has been designed with enterprise IT requirements in mind. The HeyWire app allows users to attach an auto-reply policy, or access their company directory. The app encrypts all messages, and an enterprise can set a policy to log the communications. .

According to a recent survey of 500 business professionals conducted by HeyWire, 67% are using text messaging for business-related communications. Of this number, 64% would like to use their business phone number, rather than their personal cell phone number for business-related texting. While the main players in this market have been the smaller players so far, Avaya recently threw its hat in the ring with its Avaya Messaging Service.

But certain industries might find smaller startups more capable of catering to their needs. TigerText, a Santa Monica-based startup similar to HeyWire, has carved out a spot for itself in this space with its ability to guarantee a secure, HIPAA-compliant SMS and picture messaging service for business users. Like the HeyWire service, messages can be sent without revealing personal cell phone numbers, and the messages are encrypted and self-destruct after a designated period of time.

As more IT teams implement mobility policies, and try to regulate SMS messages sent for business purposes, they will use messaging services to help enforce security where need be. After all, business professionals may want to text, but separation is still needed between personal and professional communication.

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