Customer engagement

July 2, 2018  4:09 PM

Chief data officer role today: Less on defense, more on offense

Nicole Laskowski Nicole Laskowski Profile: Nicole Laskowski
CIO, Customer engagement, customer kpi

Customer experience is front and center for every member of the C-suite today -- from the CEO down. That goes for the chief data officer role, too. CDOs were once seen as the high stewards of...

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July 16, 2015  9:32 PM

John Deere, Home Depot reinvent themselves with digital platforms

Fran Sales Fran Sales Profile: Fran Sales
Customer engagement, Digital business, Digital customer, Digital platform, home automation, MIT, Sensors

Platforms aren't just for the software industry anymore. In the era of the Internet of Things (IoT), today's connected, digital customers are looking to buy "

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