Jul 29 2011   2:04PM GMT

Is enterprise mobility at a tipping point? Let’s hope so

Linda Tucci Linda Tucci Profile: Linda Tucci

I did a profile this week on CIO Rick Roy’s push to plot an enterprise mobility strategy for CUNA Mutual Group. I was impressed by a number of things: his data-driven approach to gathering requirements; his engagement of the top brass; his anticipation of the cultural implications of this radical change; and, not to go unmentioned, the 18 personas (personae?) his team developed for modeling the mobile computing requirements of CUNA Mutual’s 4,000 field and corporate employees.

Here’s the part of Roy’s enterprise mobility strategy story that’s ringing in my ears today: “When you’re in the corporate world,” he told me, “I think it’s easy to get comfortable with what you have. Yet the reality is, the speed of innovation, the velocity of change that we’re seeing and the acceleration of that velocity is just so enormous.”

So enormous. Lately I’ve been thinking a lot about the velocity of change. (Just this week, for example, pondering why American citizens were not storming the Capitol to protest the ineptitude of elected officials, I chalked it up to the velocity of change. We can’t get it together fast enough to affect a situation spiraling out of control.)

But back to CIOs and mobility. For Rick Roy, the velocity of change in the mobile world forced him and his team to look beyond the central tenet of a well-run IT environment of the last decade — standardization — to a flexible delivery model that could keep pace with mobile demands.

Tipping point

The mobility world is whirling ahead so fast that CIOs can’t catch their breath long enough to take advantage of the technology. If the guy I talked to yesterday is correct, you can inhale. Enterprise mobility is about to reach — a tipping point!

“I think we’re going to hit a point of stability pretty soon,” said Brian Reed, chief marketing officer (and YouTube presence) at mobility management vendor BoxTone.

By this fall, Reed says, the Android will stabilize, offering security levels on par with those in the BlackBerry and the Apple iOS, or be well on its way there. CIOs will be able to use the same mobile policy for every device running these top three operating systems, making it easier to “say yes” to mobile devices. That will take some of the fury out of the mobile tornado tearing through the enterprise, or as Reed put it, ease the “big squeeze” CIOs are now feeling from the rank and file (on the one side) demanding to use their personal devices for work, and from line-of-business people (on the other side) screaming for mobile apps. The very next thing — as in, the next six months — CIOs should do to buy some time on enterprise mobility is to get “some quick wins” around apps.

“The easiest way to do that? Look at the app portfolio you already have and see if you have any mobilized, and go ahead and say yes. In fact, get out in front of it, and say, ‘We’ve done research and found that Salesforce [or whatever field-force automation tool you use or whatever retail point-of-sale software you use] is already mobilized and we are going to deploy that and manage it for you,'” Reed said.

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