April, 2015

April 30, 2015  8:51 PM

Secret searches for chief digital officers

Nicole Laskowski Nicole Laskowski Profile: Nicole Laskowski

Is the chief digital officer's star being eclipsed by the chief data officer's? Google news alerts and job postings for chief data officers outpace those for chief digital officers by a factor of ten (or just...

April 29, 2015  4:51 PM

Gartner: Chief data officer is IT ally, not antagonist

Nicole Laskowski Nicole Laskowski Profile: Nicole Laskowski

Data and technology are intricately linked, so it's logical to assume the role of the chief data officer (CDO) should be a function of IT. But, according to Gartner analyst

April 22, 2015  5:58 PM

Out-of-the-box: Pfizer builds brand recognition among Baby Boomers with #FOGO

Nicole Laskowski Nicole Laskowski Profile: Nicole Laskowski

Pfizer Inc. may be known for blockbuster prescription drug products drugs like Viagra and Lipitor, but building out that kind of brand recognition isn't easy. Consumers can't buy most Pfizer products directly, and the

April 17, 2015  6:38 PM

IT’s hidden issue: Copy data

Kristen Lee Kristen Lee Profile: Kristen Lee

Copy data -- when used as a term and not meant as an imperative -- is a problem that every organization has, said Phil Goodwin, research director of IDC's Storage Systems and Software research practice. Copy data is when multiple copies of files and documents and other electronic data are made for...

April 16, 2015  4:37 PM

‘Do you want fries with that?’ Hardee’s algorithm excels at upselling

Linda Tucci Linda Tucci Profile: Linda Tucci

Hardees_3D_logo CKE Restaurants, parent company of Hardee's and Carl's Jr. fast-food chains, is finding out that if you want...

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