The Informed Marketer:

October, 2011


October 6, 2011  4:50 PM

“Can Social Media Produce ROI?” co-author Paul Dunay from Networked Insights

MarilouBarsam Profile: MarilouBarsam

We just completed our TechTarget Online ROI Summit in San Francisco last week. As mentioned in an earlier blog, the main theme of the Summit revolved around the convergence of social media...

October 4, 2011  5:19 PM

The Technology Buyer’s Purchase Cycle has Shrunk….

MarilouBarsam Profile: MarilouBarsam

At our Online ROI Summit in San Francisco last week, I covered the highlights of the findings from our latest Media Consumption Research in which we compare responses from IT buyers versus BtoB/prosumer buyers. The upshot of the study revealed that there are indeed more...


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