The Informed Marketer:

June, 2011

June 16, 2011  6:36 PM

The Value in Creating Audience Engagement Online

MarilouBarsam Profile: MarilouBarsam

There is a lot of conversation around the term "engagement" recently. Some see it as the new proof point and metric for success in an online marketing campaign. If a marketer has successfully captured the attention of a prospective buyer and kept them engaged for longer periods of time while they...

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