Uncommon Wisdom

Apr 9 2010   12:23PM GMT

New Apple iPhone software integrates ads into apps

Tom Nolle Tom Nolle Profile: Tom Nolle

The biggest news about Apple’s iPhone 4.0 software may well be the iAds concept. This is a means of letting advertisements be integrated into applications more easily by developers and allowing users to click through on ads without having the developers’ applications lose control of the device.

This could be used by Apple to at the least threaten Google and other advertising brokers by devaluing portals in favor of applications as ad platforms, and even more threateningly as a starting point for an Apple move into being an ad broker.

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