Uncommon Wisdom

Oct 19 2009   7:18PM GMT

Mobile web has “senior” appeal

Tom Nolle Tom Nolle Profile: Tom Nolle

Mobile web use is actually growing fastest among seniors, according to a recent report. While much of this is due to the very low adoption rate there (3% of mobile web users are over 65), part is also likely due to the fact that applet-based or widget-based web tools are easier for seniors to navigate and more directly linked to their needs.

Research has tended to show that older users use the Internet more narrowly, “by rote,” and thus may be less interested in the range of things that you can do on broadband than with the specific need to find a restaurant or store, for example. This means that a wireline broadband appliance tuned to provide at-home information like TV schedules, health information, etc. might induce more seniors to adopt broadband at home.

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