Uncommon Wisdom

Apr 23 2009   2:13PM GMT

Lack of monetization strategy hangs over telcos/vendors

Tom Nolle Tom Nolle Profile: Tom Nolle

Huawei’s quarter put it on track as a big gainer in the ranks of major equipment vendors, with fourth place in the bag and second place within its grasp if it can meet its targets. As we said in our Huawei analysis (part of our three-part telecom vendor SWOT series in Netwatcher), Huawei is the winner in the market by default.

Price commoditization of legacy services and lack of credible monetization strategies overall force telecoms to reduce their costs, which moves them to lower-priced suppliers. We believe Cisco’s emphasis on service/outsource models, consumer electronics, blade servers and new market sectors are all reflections of the fact that even Cisco no longer believes telcos will continue to spend on premium vendors.

Certainly the time available to create alternative monetization models for telcos is coming to a close; a big negative step will be taken in May if no credible strategies are available by the spring planning reprise, and the nail in the coffin could come in October with the fall planning cycles.

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