Uncommon Wisdom

Dec 30 2009   12:21AM GMT

Google, the FTC and the AdMob acquisition

Tom Nolle Tom Nolle Profile: Tom Nolle

There’s a growing number of requests to the FTC to turn down the Google deal to buy AdMob, citing everything from risks to user privacy to risks to market competition.

We’re not hearing that there’s much interest in blocking the deal at the FTC level, though, so while there may be some dancing that takes place around specific terms and conditions, it’s not likely there would be anything large enough to break the two up. User information is likely to be “federated” among players in the future as much as it is today (remember buying lists of buyers?), and with or without AdMob, Google is going to be the competitive giant in online advertising and related fields.

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