Telecom Timeout

Jan 24 2011   1:39PM GMT

Linking content delivery networks to video revenue strategies

Kate Gerwig Kate Gerwig Profile: Kate Gerwig

When content delivery networks (CDNs) were created in the 1990s, the idea was to store content closer to the user because the Internet had made it possible for average users to access … drumroll … bandwidth-intensive content. When you think about the amount of content that people were worried about locating closer to users back in the last century, their concerns look adorably quaint. And if CDNs were a good idea then, they’re essential now.
In terms of their original purpose, I can only channel Peggy Lee singing her 1969 hit, “Is That All There Is?” And due to the video deluge, content delivery networks have a bigger role to play, so don’t you worry, Peggy Lee.
A new day has dawned for CDNs, and service providers are linking them to strategies to monetize video content and improve the mobile video experience. Here to tell you about the new CDNs and what capabilities service providers need from them is telecom consultant Tom Nolle, who is pulling out all the stops as he jumps from peering issues to customized video metadata to mobile network tromboning to explain the new capabilities CDNs need to help operators serve a broader footprint with video.




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