Telecom Timeout

Feb 1 2010   12:13PM GMT

Attention mobile shopping sites: Abandoned carts in the slow lane

Kate Gerwig Kate Gerwig Profile: Kate Gerwig

Internet users may be willing to wait 2 seconds for a page download if they want to buy something, but 34 seconds? Please! Don’t make us abandon our shopping carts!

So maybe mobile shopping isn’t ready for prime time. We’re not saying that, Keynote Competitive Research is, given the results of its 2009 in-depth holiday shopping seasons survey on the performance of leading mobile Web sites. Keynote measured 10 well-known sites (yes, that includes Amazon) from Nov. 18, 2009 through Jan. 4, 2010. In spite of being heavily optimized for mobile phones, even the best mobile sites take two to three times as long and have much higher error rates than non-mobile sites, Keynote’s study showed.

While mobile site optimization isn’t under the purview of wireless operators, the Keynote study also has information on which wireless carrier delivered the fastest page load times on average and which carrier network had the highest error rates, according to Keynote’s measurements. Its measurements were taken in New York and San Francisco using AT&T, Sprint, T-Mobile and Verizon wireless data connections. Wish we could give you the lowdown on carrier networks, but we didn’t pay the big bucks for the survey results.

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