IT trade events like SNW Europe this week are a great opportunity to study the techniques employed in IT suppliers' marketing messages.
Some use out-and-out distortions of commonly-understood technical terms.
Violin Memory, for example, loves to emphasise the second word in its...
It's been an interesting week for NetApp-watchers. On Tuesday we learned of
I met with Violin Memory at VMworld Europe last week in Barcelona. It's always good to spend a bit of time talking with vendors and get to see under the skin of the company a bit.