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October 30, 2013  9:37 AM

Supplier hype-watch: Violin and DataCore at SNW Europe

Antony Adshead Profile: Antony Adshead
CPU, DataCore, Memory, MLC, SLC, Software-defined storage, Violin Memory

IT trade events like SNW Europe this week are a great opportunity to study the techniques employed in IT suppliers' marketing messages.

Some use out-and-out distortions of commonly-understood technical terms.

Violin Memory, for example, loves to emphasise the second word in its...

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