Storage Soup

Apr 11 2014   1:31PM GMT

Data’s growth spurt still gaining steam

Dave Raffo Dave Raffo Profile: Dave Raffo

IDC released its annual EMC-sponsored report this week that tries to quantify and forecast the amount of digital data generated in the world. The report includes the usual facts – some fun and others scary — along with predictions and recommendations for IT people.

• From 2013 to 2020, the digital universe will grow from 4.4 zettabytes to 44 zettabytes created and copied annually. It more than doubles every two years, and grows 40% each year. A zettabyte is one billion terarbytes.
• Enterprises were responsible for 85% of the digital universe in 2013, although two-thirds of the bits were created or captured by consumers or workers.
• Less than 20% of the digital universe had data protection in 2013, and less than 20% was stored or processed in a cloud. IDC predicts 40% of data will touch the cloud by 2020.
• The digital universe is growing faster than the storage available to hold it. In 2013, available storage capacity could hold only 33% of the digital universe and will be able to store less than 15% by 2020.
• Most of the digital universe is transient – for example, unsaved movie streams, temporary routing information in networks, or sensor signals discarded when no alarms go off.
• This year, the digital universe will equal 1.7 MB a minute for every person on earth.
• While the digital universe is doubling every two years in size, the number of IT professionals on the planet may never double again. The number of GB per IT professional will grow by a factor of eight between now and 2020.
• Mobile devices created 17 % of digital data in 2013, and that will rise to 27% by 2020.

Recommendations for organizations:
• Designate a C-level position in charge of developing new digital business opportunities, either by creating a new position or upgrading the responsibilities of the CIO or another executive.
• Develop and continuously revise an executive-team understanding of the new digital landscape for your enterprise and ask questions such as: Who are the new digital competitors? How are you going to cooperate with others in your industry to anticipate and thwart digital disruption?
• What are the short- and long-term steps you must take to ensure a smooth and timely digital transformation?
• Re-allocate resources across the business based on digital transformation priorities, invest in promising data collection and analysis areas, and identify the gaps in talent and skills required to deal with the influx of more data and new data types.

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