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Sep 12 2012   9:49PM GMT

Amplidata gets $6 million in funding and a new CEO

Sonia Lelii Sonia Lelii Profile: Sonia Lelii

Object-storage startup Amplidata today unveiled its new CEO and another $6 million round of funding with OEM partner Quantum Corp. as a lead investor. The new funding brings the company’s total investment to $23 million.

Mike Wall takes over as CEO. He replaces founder Wim De Wispelaere, who moves into the chief technology officer spot. Wall, a member of Amplidata’s board since April, was CEO of backup software vendor Atempo when it was acquired by ASG Software Solutions last December. Prior to that, Wall was a founding member of Intel Corp.’s storage division.

Amplidata’s new round of funding will be invested in growing marketing, sales and engineering, Wall said. The company will move its headquarters from Belgium to the U.S. over the next year or so. Amplidata currently has a small direct sales force, but Wall said OEMs, the channel and service providers will make up 75% to 85% of revenues.

“We are working with several large customers that plan to integrate the technology both from an OEM perspective and cloud service providers,” Wall said.

Amplidata’s AmpliStor object storage system consists of a controller, storage node and monitoring software for cloud storage and arching large digital data and online media applications. AmpliStor offers the ability to dynamically configure systems, change policies in real time and migrate to new hardware. The product was launched in early 2011. Wall said Amplidata’s main competitors include EMC, Hewlett-Packard and Dell, along with Scality and Cleversafe.

Quantum is integrating Amplidata’s optimized object storage technology into a new family of “Big Data” management and tiered storage products as part of an OEM deal disclosed last May.

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