On June 3, Panda Security announced that it has significantly upgraded and extended its Panda Cloud Antivirus product line to offer a free and “Pro” version to users.
A year ago, Panda made history by becoming the first major security vendor to unveil a free antivirus powered exclusively by the cloud. Microsoft was next with its Security Essentials product. Having tried AVG’s, Avast’s and Avira’s free antivirus products, I’ve settled on Panda’s Cloud Antivirus and Microsoft Security Essentials for my home systems. From their press release:
Today’s announcement is a natural evolution of the company’s “freemium” strategy and builds on Panda’s commitment to providing all users – of both the free and pro versions – with the best possible protection and minimal impact on PC performance. While other vendors charge more money for better protection (like the Mafia), Panda’s upsell comes in the form of greater ease of use and manageability through a number of automated security capabilities.
That’s a novel idea, isn’t it?
How about the rest of the industry follows suit?