Security Bytes

Sep 25 2007   8:56AM GMT

Symantec sets its own Halo 3 launch

Robert Westervelt Robert Westervelt Profile: Robert Westervelt


The marketing team at Symantec has dreamed up its own competition analogous to the Halo 3 launch set for this week.

Symantec wants to turn its customers into Master Chief to save their IT infrastructures – instead of alien hordes, it’s viruses and worms that you’ll have to gun down.

The marketers are trumpeting their new endpoint security software with its own 3D first-person-action video game, the Symantec Endpoint Protection Game Contest.

Players have a chance to win a 42” Panasonic HDTV Plasma Television and a Sling Media SlingBox Pro device.

Symantec explained in a press release, “Players must eliminate all viruses, worms, and other online threats to their IT infrastructure. Their only weapons are a cool pair of sunglasses and the integrated tools in Symantec Endpoint Protection 11.0.”

The contest starts Sept. 27 and ends Nov. 27. The marketing geniuses have produced a trailer and a Web site to register and learn more about the game.

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