As a marketer, you need to stay focused because you are usually faced with many distractions. For example, social media is an effective marketing tool but can also take up all your time.
By optimizing your workflow, focusing on tasks that have the most impact and using the right tools, you will be more effective and less stressed. Here are some tips to help you save time on marketing.
- Monitor time spent on tasks
Do you know how much time you spend on all the tasks you do during the day? If not, it helps to invest in an app like TimeMyLife to accurately record how much time you spend on each task. It is best to allocate specific time slots to attend to social media. Allow yourself a certain amount of time and then set a countdown timer.
While tracking your time, if you find you’re spending too much time on activities that don’t really add value, be ruthless and cut them out altogether or cut down the time you spend on them.
- Put processes in place for all your strategies
You need to have processes in place if you want your marketing to run like a well-oiled machine. If you’re blogging, you need a process for idea generation, writing, editing, finding images and posting.
If you want to invest in PPC, you need a process for choosing keywords, creating ad copy and monitoring campaigns. Processes not only streamline your efforts but ensure that tasks are done efficiently.
- Only use tools that offer real benefits
There are so many different automation tools today, all offering great benefits. It’s vital to use tools for marketing automation that help your business the most, rather than wasting time and money on those you don’t really need.
For example, a social media automation tool may be a big time-saver for you, especially if you operate on many different channels. A tool with a unified customer data platform may be exactly what you need if you want to build a clear picture of your customers and improve your customer service.
- Delegate or outsource tasks
You don’t have to do every task yourself. Even if you work on your own, you can hire a virtual assistant to help with administrative tasks or find a freelancer to write blog posts.
This is often more cost-effective than you imagine, giving you more time to spend on what really adds value to your business. If you are member of a team working on a project, it may help to delegate certain tasks to colleagues who may be more suited to doing them than you.
- Have a password manager
You have to log in to all kinds of tools and resources every day and this means you can accumulate a large number of passwords. It is impossible to remember them all and writing them down on bits of paper is dangerous.
Rather invest in a password manager like LastPass that stores them all in one place. You’ll never have to scramble and waste time trying to find a password again.
- Create a running list of ideas
As a marketer, you may find you struggle to keep generating ideas. It helps to keep a running list of ideas that you add to constantly. Every time you come across an idea that inspires you, make a note of it. Using a shared folder means team members can add to the list as well.
Marketing does not have to be as time-consuming as you think. If you use these tips, you can streamline the process and make it more efficient.