SAS 70

Jul 23 2019   12:04AM GMT

Influencer Marketing for Startups

Keith Harrell Profile: SAS70ExPERT

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With dozens of startups entering the market daily, yours must make its mark immediately. Failing to do so will result in your business being swallowed up in the debris of other stumbling startups. With the amount of time invested in making your dream a reality, the last thing you want it to see it going up in flames in front of you. 

Putting the startup together and getting your business launched is expensive. However, it’s not enough to get your startup up and running. You need to market it aggressively to corner the market. 

How can you use influencer marketing to help your startup? 

  1. Understand the mechanics of influencer marketing

Few people understand that influencer marketing has been around for hundreds of years, just like the message. However, with advances in technology and social media, it’s taken on a whole new meaning. 

How did a roofing company get referrals 40 years ago? They relied on previous customers to tell their friends and family member about their customer experience. This was in addition to the standard marketing tools of the day, which included print advertisements and fliers. People relied on the opinions of those around them to help them make purchasing decisions. 

People haven’t changed that much. What has changed is the tools at an organization’s disposal. However, the fact remains that people prefer to choose products and services to which they’ve been referred. Today, those referrals come from all corners of the globe because we’re all connected by social media. 

  1. How to get started

Instagram is often relied on as the most influential social media platform when it comes to brand marketing. It is the obvious place for any startup to initiate their digital marketing campaign. However, don’t assume that starting an Instagram page is the end of the process. An Instagram page will go nowhere if you don’t use it to cultivate leads and followers. 

Many users rely on tools like Kicksta to introduce their Instagram page to new audiences. The further you can reach, the more people you are accessing with your brand. 

  1. Spread the word further with assistance

One of the best ways to use influencer marketing is to piggyback on an existing user’s Instagram page. If you can find an Instagram influencer with hundreds of thousands of followers and get them to endorse your product or service, you’re set. 

A lot of people rely on social media to earn their income. Many of them endorse products to maximize their profits. They take a share of all the leads a company generates as a result of their influence. 

So, if someone buys your product or service by linking to your site through ABC’s Instagram page, ABC has generated a sale for you. Therefore, you must pay ABC the fee negotiated in your contract. 

  1. Let the numbers speak to you.

It can cost hundreds of thousands of dollars to get some celebrities to endorse your product or service. You don’t have that type of money. Focus on micro-influencers. They may have fewer followers, but they can get the ball rolling.  

One of the best ways to get started is to offer to write a post for an influencer’s blog. Don’t make it sound too self-promoting as it’s unlikely an influencer will post it. Getting involved with a micro-influencer right from the beginning can help to build a long-lasting mutually beneficial relationship. 

If you’re hesitating about influencer marketing, think about these facts: 

  • More than 80% of businesses that have used influencer marketing find it successful.
  • More than 80% of women consult social media before they make big purchases.

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