Just about anybody can put up a website these days, which is great news for anyone with a small business. But just because you have a live website doesn’t mean it’s going to lead to more business.
Many websites are designed so badly that within 50 milliseconds, people form a negative opinion. That’s how long people take to make up their minds about your business, so your website had better be good. In fact, the design of your website is the first thing that people notice about your company.
It informs people’s opinion about your company’s credibility and can break your company if the design is bad. So, what should your website include in 2019? We give you the lowdown.
On your home page or landing page, cut down on the amount of text you use, and let the design of your website do the talking instead. Use fewer words and be precise. Use shorter paragraphs and shorter sentences, both of which are easier to read. But it’s also a good idea to vary the length of your sentences to keep reader interest.
The key to a successful home page is learning to say more with fewer words. Of course, you need to get out a whole lot of information on your brand. But too many words are off-putting and no-one knows where to start.
Have a clear CTA
Your Call To Action (CTA) is what you want someone who has landed on your homepage to do next. Your website should be designed such that your CTA is clear and unambiguous: you’re showing visitors exactly what to do next.
If you’re selling a product or service, you introduce it on your homepage with a next step clearly indicated by means of powerful, impactful design.
Don’t be one of the over 50% of websites whose CTA is noticed in under three seconds. And don’t forget a CTA on your interior pages, too. Most businesses forget this, so visitors have to get back to the homepage to convert.
Make an impact
When you think about your favorite websites, they probably aren’t made of neutral colors like beige and white. They’re far more likely to use color cleverly to add impact and draw attention to particular information, such as your CTA. But don’t just choose the brightest colors you can think of.
Red, for example, could put people off. Instead, think of what sort of mood you want to create with your design and choose your colors accordingly. Search engine optimization (SEO) is vital to keep you at the top of search engine rankings. For assistance with SEO, click on Toronto SEO.
The split-screen trend
One website design trend that’s emerging is to vertically divide the screen into two parts. It’s excellent for businesses that rely heavily on images, such as fashion designers, hairdressers, visual artists and many others.
The idea is to confine most of the text to one side, and most of the visuals on the other. It makes the whole page easier to look at, allowing the viewer to process each component alone rather than trying to make sense of a whole lot of different content types at the same time.
The ideal position for your CTA or other show-stopping content is where the two sides meet, creating a great focal point.
Although website templates and instructions on how to build your own website abound, think long and hard before you design your own.
Your website is a major part of your brand or business’s digital presence, so it’s vital that it is designed to convey the image you want to put out there, and that it drives conversions. Hire a professional website designer, even if you manage the content yourself.