SAP Watch

Aug 14 2007   8:19PM GMT

TechEd ‘07: SOA is King

JackDanahy Jack Danahy Profile: JackDanahy

SAP has officially opened registration for TechEd ’07, inviting SAP professionals to attend one of their four locations through fall. Las Vegas is first (10/1-5), followed by Munich (10/17-19), Shanghai (11/6-7) and Bangalore (11/28-30).

These events tend to be more technical in nature than Sapphire, offering some 1,000+ hours of SAP education for beginners and experts alike. As usual, ASUG, SDN, BPX and other SAP groups will take an active role with sessions and forums to round out the regular SAP fare.

The stated theme of this year’s event is “Enterprise SOA: Put the Power to Work,” focusing on the practical benefits that can be gained from jumping on the Enterprise SOA bandwagon. This is probably a wise move. Many SAP users I’ve spoken to complain that SAP’s push to get users to upgrade has been more stick than carrot; highlighting the positives may help sinking millions into upgrades seem less of a burden and more like a wise investment. If SAP can convince Joe Customer, that is.

One way to make the case for upgrading are the new Enterprise SOA Showcase Contests, where regular SAP shops can provide SOA success stories for a chance to win cash prizes. The contest opened just last week and remains open to submissions until 9/19, after which there’s a public voting opportunity to establish a list of finalists. The grand prize winner, who takes home $10,000 cash, gets crowned at TechEd in Las Vegas.

Chalk that up as wise move number two on SAP’s part. Call me cynical, but after seven years on the SAP beat I’ve learned this: One page of customer case study is worth infinitely more than ten pages of marketing speak. I’m going to go out on a limb and assume I’m not the only one who’s a lot more interested to hear a customer talk about how things worked out in real life than read about world-class solutions set to revolutionize the core value chain through innovation leadership. (Ok, in fairness, this applies to ALL enterprise tech press releases, but you know what I mean…)

Anyway, we were there in 2006, and we’ll be there again this year. Stay tuned as we approach this exciting event!

Matt Danielsson

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