SAP Watch

Apr 18 2006   5:30PM GMT

SAP sees the midmarket glass as half full


SAP shows no signs of slowing down their drive into the midmarket, as Matt Danielsson discussed in his recent blog post, SAP turning up the heat on Oracle?. While SAP was already gaining traction in this market with their SAP All-in-One and Business One product, we should continue to hear more about these products, especially next month at Sapphire Orlando.

Dawn Kawamoto of CNet also pointed out the expected growth in SAP's midmarket revenue in SAP eyes midmarket for growth.

"Half of the German company's software revenue will come from new products by 2010, CEO Henning Kagermann said Thursday. Midmarket companies–those with fewer than 2,500 employees–will account for 40 percent to 45 percent of total software sales, he said. That compares with the current level of roughly 30 percent " (CNet

For the latest details on SAP's midmarket moves and how they are stacking up to their competitors Microsoft and Oracle, read Rob Westervelt's Q and A with Michael Sotnick, senior vice president, small and midsize business, SAP America Inc.

What do you think? Does SAP have what it takes to compete in the midmarket? If you're an IT professional for a small or midsized business, we want to hear from you.

We're also here to help. Our ERP guide for the midmarket will aid you with the decision-making process and will help you decide if SAP is the right choice for your organization. And our latest podcast, SAP implementation challenges, potential pitfalls, addresses how to overcome common challenges for an SMB's SAP implementation.

Until next time,
Assistant Editor

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