SAP Watch

Mar 30 2011   7:30PM GMT

Further insights into in-memory and SAP HANA

Jacquelyn Howard Jacquelyn Howard Profile: Jacquelyn Howard

Yesterday, I attended SAP Americas’ webinar “Cutting Edge Use of In-Memory Analytics” with Steve Day, SAP Americas, and Penny Silvia, IBM Global Business Services. A key takeaway was that companies are placing less emphasis on reviewing historical data and are focusing more on using data for simulations to see how to move forward, according to Silvia.


In the middle of the session, Silvia polled the audience with the following question:


Q. Where should your organization apply in-memory technology? What functional areas or lines of business would benefit most?


1.       Business operations (e.g., supply chain and manufacturing): 42%

2.       Sales and marketing: 23%

3.       Business planning (e.g., workforce planning and budgeting optimization): 18%

4.       Financial analysis (e.g., profitability analysis): 16%

5.       Other: 2%


That said, it’s interesting to note that some of the applications that are planned to work with SAP HANA include:


·         Trade Promotion Management (TPM)

·         SAP BPC powered by HANA

·         CO-PA

·         Sales Pipeline Analyzer

·         Inventory Movement

·         Billing Management

·         Smart Grid Analytics

·         Work Force Planning


Other key findings from the session:


·         SAP HANA is expected to be generally available late spring/early summer 2011

·         SAP HANA is not replacing SAP NetWeaver BW; it will sit underneath and power BW

·         No predefined set of content is available yet to run on SAP HANA—this will come later


Now is looking for your feedback. Where in your organization do you feel in-memory technology, such as SAP HANA, would work best? Or are you even considering it at this point?

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